Apple Pay | Oakland Coliseum
Orchestrated the on-boarding of Apple Pay as the preferred payment partner of the Oakland Athletics. The central focus of the partnership was Apple's 'Full-Fan Experience,' which is activated by incentivizing customers with discounts and other benefits for using NFC/Contactless technology throughout the game day experience.
|
ISM Vision | NASCAR
Developed the onboarding plan for ISM Connect as it deployed its mobile screen program across NASCAR properties in 2017, the inaugural year of its ISC/NASCAR partnership. The program focused on leveraging the scale of NASCAR events to bring ISM's digital ad network to life with a range of in-bowl video boards and on-property digital screens.
|
CommScope | DAYTONA Rising
|
Orchestrated the launch of CommScope's 'DAYTONA Rising Technology' partnership, which became a best-in-class case study for CommScope's growing sports and entertainment portfolio. The partnership leveraged its marketing and hospitality rights with Daytona International Speedway to share the story of how its fiber network powered "The World's Largest Motorsports Stadium."
|