Monster Energy & Bellator | Talladega Superspeedway
|
Oversaw the execution of a first of its kind collaboration between Monster Energy and Bellator to host a professional MMA fight during a NASCAR race at Talladega Superspeedway in 2017. Monster Energy hosted a property-wide sampling activation, consumer activation, and VIP party in addition to the MMA fight.
|
Lexus Fan Activations | Oakland Athletics
Colt Ford Concert, Presented by American Ethanol | Talladega Superspeedway
Developed a multifaceted activation partnership with NASCAR official partner, American Ethanol, for Talladega Superspeedway. The program focused on increasing awareness of "American-made E15 ethanol fuel" to fans on site and hosting VIP customers for a memorable weekend.
|