Can-Am 500 | Phoenix Raceway
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Spearheaded the multi-year entitlement of the Can-Am 500 at Phoenix Raceway, which held its inaugural race in 2016. The race entitlement included a robust activation platform, including a pre-race commercial shoot, press conference, Off-Spring concert, onsite activation, and hospitality event for 100+ VIP guests.
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Bay Bridge Series, Presented by Gilead Sciences | Oakland Athletics
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Established a multi-year partnership with Gilead Sciences as the 'Presenting Partner of the Bay Bridge Series' (Oakland A's vs. San Francisco Giants). As the presenting partner of the series, Gilead Sciences received a robust in-market media campaign, several employee engagement programs, and a charitable initiative with the Boys & Girls Club of Oakland.
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STP 500 | Martinsville Speedway
Led the renewal of the long-time motorsports brand, STP Motor Oil, to remain the entitlement partner of Martinsville Speedway's spring race from 2017-2019. STP leveraged the multi-year race entitlement to drive retail sales at O'Reilly Auto Parts and provide VIP experiences to key customers throughout the race weekend.
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