ISM Raceway | Phoenix, AZ
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Served as an instrumental member of the team that launched ISM Connect's naming rights of Phoenix Raceway, which was undergoing a $178M stadium renovation. As the naming rights partner, ISM Connect installed a groundbreaking digital fan engagement network throughout the venue, including the new infield Fan Zone, the new pedestrian tunnel connecting the infield to the seating areas, and a 20,000 square foot entitlement space.
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