Toyota Founding Partnership | Daytona International Speedway
Served as a critical member of the team that oversaw the Toyota relationship, who in 2015 entered into an 11-year agreement to become the first founding partner of the DAYTONA Rising project and multi-dimensional partner of all International Speedway Corporation proprieties. Toyota's commitment to DAYTONA Rising and the NASCAR fan base is evident in the 8-figure investment it made to build-out the 166,000 square feet of its injector, highlighting the 'Americanization of Toyota.'
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Axalta Founding Partnership | Daytona International Speedway
Supported the partnership launch and on-boarding of Axalta Coatings System, who in 2016 signed a 10-year partnership to become the fifth and final Founding Partner of DAYTONA Rising. Axalta focused on the strong business-to-business relationships the partnership would provide them with US & Global companies in the motorsports community while sharing its brand story through its injector's 32,000 square feet.
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