Monster Energy Cup Series
Developed the on-site partnership platform for Monster Energy's inaugural season as the Cup Series entitlement partner across all NASCAR properties. The partnership focused on turning each racing weekend into massive brand activation, including freestyle motorcycle stunt shows, VIP retailer hospitality events, and on-site product samplings.
|
Comcast Xfinity Series
Spearheaded the negotiation for Comcast's at-track activation and hospitality program at NASCAR properties. As the sport's newest technology partner, the relationship focused on showcasing Xfinity's services to consumers through a robust at-track activation program and VIP customer experiences for Comcast Business.
|
Sprint Cup Series
Supported the final two-years of Sprint's Entitlement of the NASCAR Cup Series, which concluded in 2016. As the top partner in the sport, Sprint used its last years to celebrate their relationship with fans, drivers, and industry stakeholders while focusing on best-in-class wireless connectivity on site at all NASCAR properties.
|