Great Clips 250, Benefiting Paralyzed Veterans of America | Michigan International Speedway
Launched a donation-based partnership between the Paralyzed Veterans of America (PVA) and Great Clips at Michigan International Speedway in 2015. The partnership provided Great Clips customers a discount for donating to support the PVA during a select promotional period. The program also incentivized Great Clips stylists and franchisees with VIP experiences during the race weekend.
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Military Appreciation Day, Presented by Chevrolet | Oakland Athletics
Facilitated a cause-related partnership with Chevrolet's West Region/Bay Area Dealers around the A's Military celebration during the 2018 & 2019 seasons. Highlights of the program include presenting rights to a sold-out fireworks show, on-field vehicle activations, VIP hospitality, and a charitable program with non-profit 'Operation Care & Comfort.'
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Subway Firecracker 250 | Daytona International Speedway
Orchestrated Subway's entitlement of the Firecracker 250, which included a stadium-wide 'Salute The Troops' moment to commemorate Subway's $125K donation to the USO. Coca-Cola funded the partnership and donation through a nationwide consumer promotion at Subway restaurants.
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